November 16, 2016

The Timeless Echo of Words

Written By Shruti Bhatnagar 
Words, once printed have a life of their own. They are immortalized, they become eternal-
infinite even. They stand the test of time; stand tall when even the most powerful of the
civilizations go to ruins. Etched in ink and paper, they turn into a weapon mightier than the
sword for its legacy cannot be erased.

Words, when spoken are merely a means of communicating with the mankind; but when
penned, become a way of life.

In keeping true to the essence of the potent word- a weapon mightier than the sword; the
Young Professional Programme being held on 2 nd  -3 rd  December 2016 at the India
International Centre New Delhi is focusing the training on new product development
strategies for publishing and content industry and seeks participation from professionals
hailing from diverse backdrops into the publishing field in India. The programme is aimed at
young professionals active in the field of Editorial, Operations and Sales & Marketing
streams.
Their motto- Reinvent, Repurpose, Repackage- says it all; not only in the context of
achieving professional excellence but also holding court in the intellectual arena in general.
The training programme provides an astounding opportunity to the skilled personnel to
remould themselves as per the changing dynamics of the publishing industry. It opens up the
doors to innumerable prospects into the interesting aspects of the career.

The young minds house the brightest ideas of all; they’re similar to a mine of gold just
waiting to be explored. There are endless possibilities of stumbling upon a sheer genius idea
through the means of appropriate conditioning. Publishing is not just the domain of the pre
existing corporate firms and companies. It offers an excellent career opportunity to anyone
who holds the faintest sliver of interest in appreciating the beauty of the print and publishing.

The art of laying the foundation of something that would stay constant and documented.
Being the only convention of its kind in the Indian subcontinent, the Young Professional
Programme opens up the broad spectrum to insights, opportunities and possibilities in the
field of publication. Deviating from the mainstream media, this arena blossoms into
unexplored panorama of the publications that are capable of winning over the population
solely based upon the supremacy of static words.

Objectives of the programme:

 work through the stages of product development in cross-functional teams (the teams
will be formed on the basis of function, publishing category and preference of the
participant)
 Engage with their ideas using the design thinking method
 Develop customer-related creative projects
 Cultivate and execute new ideas with an entrepreneurial approach
 Learn about licensing  
 Pitch your plan to the management of the company
 Expect to learn everything you need to develop new ideas from scratch to finish for
your company!
 Consumer Insights presented by Mr. Vikrant Mathur from Nielsen India.

A brief about the programme mentors:
R.Sriram co-founded “Next Practice Retail” in 2006 and is an advisor to Seedfund. He is an
Independent Director on the Boards of Kokuyo Camlin Ltd and Kokuyo Camlin Alphakids
Ltd. He served as President of The Indus Entrepreneurs (TiE) Mumbai (2010-12). He serves
on the board of advisors of the non-profits Pratham Books, Junoon Theatre and Toybank.  He
established the Crossword Book Awards (now Vodafone Crossword Book Awards) to
annually recognize & reward the best of Indian writers & books, that he continues to oversee.

He has curated the Kala Ghoda Literature Festival from 2005 to 2010. He’s a visiting faculty
at IIM A & a guest lecturer at IIM L & other business schools. He is particularly interested in entrepreneurship, innovation, business strategy & incubation, purpose & culture, leadership & next practices.

Katja Splichal has been working as the head of learning management systems at Stuttgart
based publisher Eugen Ulmer since 2013. Since April 2014, she is also heading the online publishing department and is member of the Executive Committee. Her main fields of work include the development of the CMS, the development of digital business models, the implementation of solutions for digital publishing in e-books, apps, e-papers and databases, as well as support for the e-learning business segment. Prior to that, she was the Head of
Media Relations & Product Development at PaperC from 2011 to 2013.

Industry Talk by Mr.Vikrant Mathur: Vikrant Mathur was appointed as Associate
Director of Nielsen BookScan in 2010 and currently heads up the Indian operations of
Nielsen Book. He and his team are also responsible for the development and sales of Nielsen
BookData information services and instrumental in educating the book industry about the
importance of metadata to both publishers and booksellers and the benefit and value to their
businesses. He has more than 13 years experience in the Market Research Industry and has
worked cross verticals including information, technology and consumer markets

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